Amazon Stock: Rich Valuation Implies Another 30% Downside

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Amazon (NASDAQ:AMZN) inventory is down far more than 30% YTD and investors might be tempted to consider the corporation as a bargain prospect. Nonetheless, at more than x50 P/E the stock is nevertheless rather highly-priced. Individually, I see Amazon’s e-commerce small business entering a downturn as the world financial outlook worsens. The company’s cloud and streaming organization, nevertheless, are most likely to maintain solid topline progress.

I value AMZN shares primarily based on a residual earnings framework and estimate a honest foundation-circumstance goal selling price of $81.94/share, implying that Amazon inventory could have a different 30% downside. Hence, as a functionality of the focus on-value, I assign a Promote recommendation.

Amazon Share Performance

Seeking Alpha

Complicated outlook for e-commerce

Soon after lots of years of massive growth, Amazon’s e-commerce enterprise has arguably obtained a level of business scale that tends to make sustained current market advancement complicated. There are two motives to this declare: 1st, several of Amazon’s key target markets, notably NAM and Europe, have arrived at shut to total e-commerce penetration. At the identical time, Amazon’s expansion in advancement markets such as LATM and SEA sees growing competitive force from local gamers, such as Sea Limited (SE), Mercado Libre (MELI), (JD), Alibaba (BABA). 2nd, market place share get is also complicated. As of Q1 2022, Amazon promises currently a >50% industry share in the US. I feel any more assert would only provoke currently alerted anti-rely on officials. When the company has managed to protect past lawsuits in the EU and the US, the anti-level of competition allegations towards Amazon could speed up and either force the company to spin-off units and/or sluggish market place enlargement.

Amazon Market Share US vs Walmart


Moreover, Amazon’s e-commerce sales are possible to experience in a economic downturn–as all commerce exercise does. Though I do acknowledge that Amazon’s brand name fairness and favorable price-to-service ratio may well demonstrate very defensive in a economic downturn, I really feel the info is way too clouded to aid significant-conviction. The monetary disaster is no appropriate reference, in my viewpoint, as Amazon’s business functions and scale of action have improved significantly due to the fact then. Similarly, the 2020 keep-at-property recession pushed by Covid-19 would not reflect an standard economic slow-down.

Expecting robust AWS topline development

I assistance a strongly bullish outlook for Amazon’s cloud small business, as there are many matters to like. Initial, the global cloud computing marketplace is predicted to expand at an 8-year CAGR >17%, achieving a market place measurement of a lot more than 1.6 trillion by 2030. Next, Amazon’s cloud providers are very likely to assist an operating revenue margin between 35% – 40% (Supply: Bloomberg Terminal, Intelligence primer). Third, AWS is predicted to give a more powerful concentrate on Item-as-a-Assistance (PaaS) opportunites, which have a materially increased margin than Application-as-a-Services (SaaS) offerings. As of 2021, about 75% of AWS company is dependent on SaaS. That claimed, supplied a 30% development expectation for 2022, paired with a 40% running money margin, AWS working profitability can be estimated at $25 billion. By 2025 this range could probable extend to >$40 billion.

How analysts see AMZN

Analysts are really bullish on Amazon stock. Based on 44 analysts who protect the inventory, there are 36 sturdy acquire scores, 13 buy scores, 1 promote score and 1 strong sell rating. The regular concentrate on is $176.01/share, implying >50% upside. The optimum goal stands at $232.75/share.

Amazon price target

Trying to get Alpha

Moreover, in accordance to the Bloomberg Terminal, as of June 2022, analysts see Amazon’s small business fundamentals to continue being powerful. Revenues for 2022 and 2023 are believed at $524.4 billion and $610.8 billion. Respectively, EPS are approximated at $.84, and $2.68. In this write-up I do not want to problem analyst consensus–provided that analyst consensus estimates are commonly very exact for a 2-year outlook (but the inventory cost scores are not).

Residual Earnings valuation

So, if analyst consensus is suitable about AMZN’s company forecast, what could be a good for every-share price for the company’s stock? To reply the issue, I have built a Residual Earnings framework and anchor on the next assumptions:

  • To forecast revenues and EPS, I anchor on consensus analyst forecast as available on the Bloomberg Terminal. As I outlined, difficult analyst consensus is out of scope for this short article.
  • The estimate the expense of cash, I use the WACC framework. I design a a few-calendar year regression in opposition to the S&P to obtain the stock’s beta. For the possibility-free amount, I made use of the U.S. 10-yr treasury produce as of June 23, 2022. My calculation signifies a truthful WACC of 8.5%.
  • To derive Amazon’s tax level, I extrapolate the 3-year average productive tax-rate from 2019, 2020 and 2021.
  • For the terminal progress charge, I implement expected nominal GDP expansion at 3.5% moreover just one percentage position. Higher than GDP development is justified, in my view, as the enterprise is shelling out aggressively in R&D and management is arguably ideal-in-course.
  • I do not model any share-buyback–reflecting a conservative valuation.

Based on the previously mentioned assumptions, my calculation returns a base-case concentrate on price tag for AMZN of $81.94/share, implying that Amazon stock could have an additional 30% draw back.

Amazon valuation

Analyst Consensus Author’s Calculation

I fully grasp that investors may possibly have distinct assumptions with regards to Amazon’ needed return and terminal enterprise growth. Thus, I also enclose a sensitivity table to check varying assumptions. For reference, pink-cells indicate an overvaluation as in contrast to the present industry cost, and environmentally friendly-cells imply an undervaluation. The threat/reward seems to be reasonably unfavorable.

Amazon valuation sensitivity table

Analyst Consensus Author’s Calculation

Some buyers might counsel to split Amazon into a number of segments–these as commerce, cloud and streaming–and worth the company based on a SOTP valuation. Nevertheless, I personally strongly disagree with the thesis that Amazon can be break up into areas, as I see the organization product of the segments as very interrelated. Amazon expends e-commerce ecosystem to attain scale and customer brand fairness, which the company then leverages into new verticals these types of as streaming. At the very same time, the profitability of the Cloud enterprise allows Amazon to aid minimal-margin commerce functions to entice prospects and achieve scale.


Investors hunting to short-offer AMZN’s equity – provided the stock’s valuation quality – need to be aware of the pursuing upside dangers to my concentrate on price:

To start with, an improving macro-financial system, which includes easing of inflation and source-chain worries, could positively promote purchaser confidence and purchasing electrical power. In addition, even in a recessionary surroundings, Amazon’s robust brand fairness could cushion the enterprise from selling price-sensitive consumer possibilities. Second, Amazon’s cloud company could outpace anticipations, as the company could possibly manage to build a portfolio of large-margin PaaS more rapidly than anticipated. Third, Amazon has a loaded record of profitable innovation and life a lifestyle of constructive creativeness. Consequently, I do not see it as unlikely that the business will assert–or produce–new current market chances that generate expansion and share-holder returns. Forth, significantly of Amazon’s present share price tag volatility is at the moment driven by investor sentiment in direction of danger and development belongings. That said, if investor sentiment turns bullish, Amazon could see upside stress–devoid of any essential driver.


Amazon is without a doubt an amazing enterprise. But investors need to be careful of shelling out too considerably for the firm’s stock. Although I do model continued energy in Amazon’s AWS business enterprise, I see a tricky surroundings for the firm’s retail e-commerce actions. That said, I benefit AMZN shares based mostly on a residual earnings framework and determine a honest base-situation focus on selling price of $81.94/share, implying that Amazon stock could have another 30% downside. My Provide recommendation is solely driven as a purpose of the target price tag. Given the present-day natural environment, I just see much too many unquestionable bargains to speculate on an implied overvalued stock these types of as AMZN. My leading picks are Meta (META) and Apple (AAPL). (See in this article and right here).

About the Author: AKDSEO

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